In today’s competitive time, every single business company is looking at its growth and expansion. There is a lot of things that affect any company’s business, expansion, and its growth. Customers are one of them who play the major role to grow and expand any company’s business. That is the reason that most of the companies strive to satisfy their customers and running so many champing to see if their customers are satisfied.
I believe only satisfaction is not very much important of what a customer should get in their experience. If your customers want your products or services and you offer at fair prices, deliver in a timely manner, It makes them satisfied. But to make them delighted you need to provide consistent awesome experience, get into their culture, invite them into your culture, respect their boundaries, take time to get the real root of a problem, give them priority, and let them speak what they say about themselves.
In these days, Great inbound companies have their focus on delighting potential and existing customers from each their very first interaction with their organization. Every single interaction a user has with you, your company, your employees, and your customer service team, feeds into their overall experiences. The better that experience is, the happier your customers are. If you want to stand out from your competitors then you should provide and accumulate positive interactions throughout customer’s lifecycle.
“Successful inbound organizations don’t just focus on attracting qualified visitors, converting them into leads, and closing them into customers. Instead, they aim to provide an all-encompassing remarkable inbound experience for potential and current customers to make them delighted”
You should create an inbound experience whose goal is both pre- and post sale delight can make a big impact on your organization growth and success. If your customers are happy then they would stick around longer and will help you to attract and find more customers.
To be a successful company you must need to provide consistent awesome experience and delight your customers. If your customers are happy, you will have pretty good future.