Google chrome browser will block popup ads from February 2018
Google Chrome will begin blocking intrusive advertisements on desktop and mobile websites that don’t meet “Better Ads Standards” starting Feb. 15, 2018, Google said on Tuesday. The blocker will even purge Google’s own ads in a new version of Chrome.
Under the standard, desktop ads featuring pop-up ads, auto-play video ads with sound, prestitial ads with countdown, and large sticky ads can be filtered by Google Chrome. On mobile, Google Chrome will purge pop-up ads, prestitial ads, ads with density greater than 30 percent, flashing animated ads, auto-play video ads with sound, poststitial ads with countdown, full-screen scrollover ads, and large sticky ads.
Better Ads’ standards mean no pop-up ads, no ads that prevent web content from being displayed until a timer counts down, no ads that cover large portions of a website and no video ads that automatically play audio. It’s worth noting that the native ad-blocking feature on Chrome won’t prevent ads from tracking you.
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Google this year joined the Coalition for Better Ads, a group that offers specific standards for how the industry should improve ads for consumers — full-page ad interstitials, ads that unexpectedly play sound, and flashing ads are all banned. Yesterday, the coalition announced the Better Ads Experience Program, which provides guidelines for companies using the Better Ads Standards to improve users’ experience with online ads.
In addition to the date, Google today also shared how sites affected by Chrome’s ad blocker will be able to get back into the browser’s good graces:
Sites can find out if their ads are compliant by using the Ad Experience Report, which is designed to help them spot and fix issues.
“These frustrating experiences can lead some people to block all ads – taking a big toll on the content creators, journalists, web developers and videographers who depend on ads to fund their content creation,” Google wrote in June, explaining its plans.