Google now lets you block any ad you want

Google, the world’s largest digital advertisement-seller, is expanding a set of controls that lets people restrict particular commercials and personal-targeting criteria. Users will be able to restrict specific brands or companies, like an apparel or camera maker, and instead be shown alternative ads. HIGHLIGHTS Alphabet’s Google has since 2012 built […]

Google launches free Google Attribution

Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations. Google is bringing attribution to the masses with the new free version of Google Attribution. Announced Tuesday ahead of the annual Google Marketing Next Event, Google Attribution is a simplified reformatting of Adometry, the multi-channel […]

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